But Google’s main business is online advertising. In 2020, Alphabet generated almost $183 billion in revenue. Of that, $147 billion — over 80% — came from Google’s ads business, according to the company’s 2020 annual report.
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For beginner-friendly SEO learning resources, check out Google’s starter documentation and Moz’s all-in-one guide. Installing some reliable SEO tools are also necessary to optimize the website, research competitors, and build backlinks.
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