Many international gambling companies use Malta-based servers to operate across Europe. It's known for strict compliance with Know Your Customer (KYC) policies, which require licensed operators and customers to provide extensive information about themselves when opening accounts or making deposits. These measures are designed to prevent illegal activities through online gaming sites based out of this state.
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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA’s Nicole Ovadia, says, “With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.”
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