This article is brought to you by Adam Walker and does not necessarily reflect the view of The Herald

For years, bettors and bookmakers have relentlessly lobbed pot shots at each other, while anxiously awaiting the next tweet from a small-college beat writer or for a WNBA player to post a telling emoji. Meanwhile, con artists, promising inside information and guaranteed locks, lurk behind random anonymous accounts, ready to take advantage of the gullible, and trolls stand poised to attack anyone who doesn't meet their standards.
Betting as a group enhances the experience of watching games for young fans. It also gives them a reason to watch most or all of the game, which is unusual. (Sitting around and watching a three-hour sporting event doesn’t exactly line up with the small-bite entertainment of TikTok and Instagram.) BetPARX senior VP of i-gaming and sports Matthew Cullen calls the practice “snacking.” When young people do put money on a game, the demographic is far more likely to stick around. The Team Whistle survey found that 70 percent of people who bet on a game watch all of it, as opposed to 48 percent of those who haven’t.
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The future will bring closer ties between sports leagues and betting companies, all of which seek to maximize profits from fan bases. Unlike ticket and merchandise sales, this avenue has almost exponential potential. As more opportunities arise, problems will, too, no matter how many resources the sports and gaming industries devote to promoting responsible gambling — even as they provide free offers and come-ons to keep bettors engaged. There might be increased regulation down the line, but states won’t be too willing to surrender the tax revenues, which are sure to keep increasing.
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