Promoting entertainment websites or services requires a lot of effort. This is because many companies compete against each other to be noticed; this makes it difficult for anyone to stand out. Some companies choose to use celebrities as promotional tools in this case. Conor McGregor is one example of someone famous for his many promotional deals and product partnerships. Companies frequently use Cristiano Ronaldo due to his fame. Other famous athletes like Conor McGregor earn money outside of athletic competitions by acting as brand ambassadors for famous brands. Like the ‘King of Ads’ Ronaldo, McGregor has several partnership deals that make him a lot of money. He entered a deal with Poker Stars in 2015 to act as their worldwide ambassador. Conor Mcgregor has been a brand ambassador for Parimatch since February 2019. Before that, notorious former boxer Mike Tyson was more famous for his business deals and endorsements than his powerful uppercut when he was the world’s heavyweight champion. After quitting his boxing career, Tyson continued to endorse brands through a one-year sponsorship deal. He’s been avidly involved in poker for several years and enjoys the rush he gets from playing.
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“One of the teams in every game is going to win,” Maney said. “That’s why it’s intoxicating. It’s so hard to stop.”

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“From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,” says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. “The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.”