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When Reynolds and Angelides owned OneTwoSee, a Philly-based company, they developed a platform purchased by Comcast last decade that helped individuals navigate TV sports programming based on their viewing histories. That’s the concept Epoxy.ai is using with BetPARX. When bettors open the app, instead of finding a dizzying array of betting possibilities, they’ll encounter options, data and even TV listings based on their preferences.
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Because the online account collects and accumulates data — it will know the type of wagers made by a player and his deposit and withdrawal history — it is now possible to move beyond a one-size-fits-all marketing campaign to tailor offers and promotions for specific subsets of bettors.


Bovada is a well-known brand that launched in 2011.

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