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Of fourth quarter, Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services says, “It’s a very busy time for sports betting and, therefore, we expect to see a spike in ad spending by the major players in this space as they are vying for customers – especially in the markets where sports betting is new.” John Casillo, an analyst at TVREV adds, “Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.”
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Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.
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