Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA’s Nicole Ovadia, says, “With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.”
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Also each fourth quarter the NFL and college football are in full swing, there’s post-season baseball and the NBA, college basketball as well as the NHL are starting new seasons. This year will also include the quadrennial FIFA Men’s World Cup soccer tournament from Qatar. The global event has been pushed back from June-July to November-December because of the heat.
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