“It’s not about winning or losing a million dollars,” says Mark Beal, an assistant professor at the Rutgers School of Communication and Information and author of Gen Z Graduates to Adulthood. “Even if they’re betting one, two or three dollars, they’re involved in watching the entire game. This is engagement in sports in 2022 and beyond. Sports betting is allowing that to happen.”

1 — Poker

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Since Epoxy.ai is merely providing a technology chassis that BetPARX will customize for its app, the company can work with as many gambling sites as it wants. It may be impossible to create a one-to-one personalization ratio, but the sites will try to come as close as possible. And gaming in the U.S. is in its relative infancy, meaning that while the future will bring many changes, like greater personalization, gamblers’ habits are likely to change, too. According to BetPARX’s Matthew Cullen, about 80 percent of the betting done in the U.S. takes place before games, while in “mature” European markets, 80 percent is in-game — or live — betting. Cullen thinks the U.S. market will flip, too, within five years.
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