Sportsbooks are harnessing Twitter's influence for marking purposes, building large followings by showcasing improbable parlays that hit and advertising special deals for bettors like odds boosts. The sportsbooks also use their partnerships with professional sports leagues like Major League Baseball and the NBA to post highlights with a betting spin. FanDuel's sportsbook account @FDSportsbook has more than 214,000 followers; DraftKings' @DKSportsbook has more than 158,000 followers.
Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA’s Nicole Ovadia, says, “With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.”
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