Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.
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Despite the surprise raid, one of the suspects managed to flee. He didn’t get away with all of the money, though, as police reportedly seized around $17,500 at the scene.


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"One of the strangest skills that we've acquired as a team in recent years is deciphering emojis," RAS's Edward Golden, who prefers to go by just Edward, told ESPN. "I can't tell you how many times per month one of our team members will post a player tweet and it's just an emoji. It could be one of those flushed face emojis. Or a brain exploding emoji. Or a blue heart. But whatever it is, the emojis mean different things coming from different players. We'll have times where a WNBA player, for instance, will post nothing but one of those anger faces. And you start thinking, 'Oh, man, is she out? Did she get injured?' And then someone on our team will say, 'Nah, she does that all the time. She's probably just complaining about a flight getting delayed.'"