Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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Twitter, for the first time, is releasing internal data and commenting on the prevalence of sports betting content on the social media platform. The data was gathered by Twitter Insiders studies and comes from a sampling of individuals 18 or older who have bet on sports in the past 12 months, live in a state where sports betting is legal and use at least one social media platform.
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