Gambling’s reach will continue to spread. Starr’s Bankroll restaurant will no doubt be a hit. After opening a sportsbook at Chickie’s and Pete’s in Malvern, BetPARX is aiming to bring its Turf Club betting parlor to the Chickie’s spot in South Philly.
Sports betting has been around for centuries and has grown in popularity in recent years with the advent of online sportsbooks. Online sports betting offers many advantages over traditional brick-and-mortar sportsbooks, including convenience, a wider range of options, and better odds.
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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA’s Nicole Ovadia, says, “With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.”