The study found that seven out of 10 bettors surveyed are on Twitter and that conversation on the social media platform drives bettors to bet more frequently and place larger wagers. Additionally, according to the data provided to ESPN by Twitter:
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With most sportsbooks sitting at Steelers -3, Salmons moved the SuperBook's line to -7. Some competing sportsbooks reacted by pulling the game off the board, while other shops held steady at Pittsburgh -3. Bettors, in the meantime, began firing bets on the Colts at +7 at the SuperBook, figuring they were getting a bargain with the price differential.
A wagering requirement is a predetermined amount of money or a multiple of the bonus amount (e.g. 10x) that players must wager to be allowed to withdraw any winnings won whilst using their bonus funds.