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The explosion in popularity of sports betting on Twitter coincides with the widespread expansion of legal sportsbooks in the United States. In 2018, the U.S. Supreme Court ruled that all states could choose to authorize sports betting. Since the decision, 31 states, the District of Columbia and Puerto Rico have launched legal betting markets. More than $147 billion has been bet with legal sportsbooks in the U.S. over the last four years, generating nearly $10.6 billion in taxable revenue, according to the American Gaming Association.
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Now let’s grapple with the cold, hard reality of trying to turn a profit. Assume a $1 bill represents each vertical — one for sports wagering, one for casino gaming. The industry standard hold for online sports wagering is 7%, which means our company will gain one nickel and two pennies for every dollar wagered on a sporting event on our site.
The public is slightly more divided on a separate question about whether the widespread legalization of sports betting is a good or bad thing for sports. Around half of Americans (49%) say the fact that sports betting is now legal in much of the country is neither a good nor bad thing for sports, while a third say it is a bad thing for sports and 16% say it is a good thing.
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