The gaming companies have joined in. DraftKings started a social page on which gamblers can share their parlays and picks, keeping bettors in the app for longer. Since people ages 21 to 30 are constantly on social media, it makes sense for gambling companies to reach them that way.
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Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.
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