Chrissy Thurmond, who manages the responsible gambling division at DraftKings, said the company is developing a ¡°significant and robust¡± program to educate and help customers. Her group is ¡°just beginning to collect metrics on responsible gaming messaging,¡± Thurmond said, adding that the response rate on the site is showing a willingness by bettors to at least consider guidance.
Since Epoxy.ai is merely providing a technology chassis that BetPARX will customize for its app, the company can work with as many gambling sites as it wants. It may be impossible to create a one-to-one personalization ratio, but the sites will try to come as close as possible. And gaming in the U.S. is in its relative infancy, meaning that while the future will bring many changes, like greater personalization, gamblers¡¯ habits are likely to change, too. According to BetPARX¡¯s Matthew Cullen, about 80 percent of the betting done in the U.S. takes place before games, while in ¡°mature¡± European markets, 80 percent is in-game ¡ª or live ¡ª betting. Cullen thinks the U.S. market will flip, too, within five years.
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