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Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.
One more defendant, Celestino Ali, accused of providing technical and maintenance services for side-betting platforms in sync with proxy and online betting platforms, testified at Wednesday court trials, where he admitted having followed the request of another defendant Cheong Chi Kin to participate in work of designing the system in 2018.
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Gambling and sports have been closely related for a very long time. These two categories of entertainment often go together, and some websites even list them together. Gamblers can pick from many options when going to an online casino or sportsbook. Sporting events must find sponsors that can provide financial support. Attending an event with funding from sponsors provides both parties with recognition and funding. One of the best ways to find a sponsor is to approach a casino; these venues have a large audience of sports fans who regularly bet. When these same fans place bets on other games at the casino¡¯s sportsbook or sites, they are more likely to engage with the casino¡¯s brand and enjoy other benefits from progressive slots to live poker.
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