Magna Global in their latest ad spending forecast noted; sports betting is becoming a major category; until now local and digital media have captured the bulk of the spending, but national TV will increase its share as it is legalized in ever more states (New York this year, California and Texas possibly in 2023).

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The exploded adoption of online gambling can be well understood from the fact that the market was worth USD 57.54 billion in 2021, and is projected to grow at a CAGR of 11.7% between 2022 and 2030. The growth of the global online gambling market is being driven by the increasing popularity of online games in public places and at home, thanks to smartphones and fast mobile internet. The market is also being boosted by cultural and legal approvals, easy access to online gambling, celebrity endorsements, and corporate sponsorships. Due to the availability worldwide of affordable mobile apps, the market will continue to grow.
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