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¡°From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,¡± says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. ¡°The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.¡±
Other politicians could soon join the push, as well. Senator Grace Paul has called out POGOs and Senator Ronald dela Rosa is drawing up a study of POGO activity. Senate President Juan Miguel Zubiri is watching, waiting for the results of the study before issuing his opinion.

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And it provides a window to sports they don¡¯t usually follow. The average baseball fan is 57 years old. Ball games are too long and move too slowly for younger viewers. So they engage in NRFI (No Runs First Inning) bets, putting down money on whether a run will be scored in the first.