Because the online account collects and accumulates data ¡ª it will know the type of wagers made by a player and his deposit and withdrawal history ¡ª it is now possible to move beyond a one-size-fits-all marketing campaign to tailor offers and promotions for specific subsets of bettors.

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Australian gambling regulation is pretty tough, and local online casinos have many limitations such as welcome bonus rules, wagering on real money games, and the inability to offer quality live dealer games, therefore most Australian online gambling players are playing on international gambling sites, to enjoy the greater variety of slots, and table games they offer.
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